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Social Media Marketing For Dummies, by Shiv Singh Stephanie Diamond
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From the Back Cover
Learn to: Grasp the latest trends in social media marketing Build and launch a campaign for a small or large business Find your unique voice in social media marketing Take advantage of fast and cost-friendly ways to reach your audience Your guide to making waves in social media marketing Social media marketing is a fast, affordable, and effective way to reach your customers — but it’s competitive and always evolving. This friendly guide distills the core concepts, trends, and recommendations down to bite-sized nuggets, giving you expert and approachable guidance on using social media to maintain your rep as a marketing maven. Talk the talk — get to know your social media marketing competitors, develop your unique social media voice, and launch successful campaigns Find your place — explore social media marketing strategies for established sites like Facebook®, Twitter®, and YouTube® as well as on new and emerging sites Everything old is new again — practice social media marketing on your website, become an authentic and engaged advertiser, build a mobile campaign, and make the move toward real-time marketing More bang for your buck — understand how social media marketing is a highly effective way to make the most of low-cost, timely online initiatives that resonate with customers and make your brand viable in a saturated market Open the book and find: How to get into the social media frame of mind Tips for developing a content and distribution strategy Why you shouldn’t forget about Pinterest and Tumblr Strategies for marketing via niche networks and online communities How to apply metrics to the social media realm The lowdown on social media governance Top social media tools you shouldn’t be without Must-read social media marketing blogs
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About the Author
Shiv Singh is one of the leading voices in social media marketing. He’s currently SVP Global Brand and Marketing Transformation at Visa, Inc. Stephanie Diamond is a former marketing director at AOL and president of Digital Media Works, a firm that offers content marketing services to businesses.
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Product details
Series: For Dummies
Paperback: 432 pages
Publisher: For Dummies; 3 edition (December 15, 2014)
Language: English
ISBN-10: 1118985532
ISBN-13: 978-1118985533
Product Dimensions:
7.2 x 1.1 x 9.1 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
3.8 out of 5 stars
27 customer reviews
Amazon Best Sellers Rank:
#278,885 in Books (See Top 100 in Books)
I thought the book was more about how to use the social media site's attributes and then how to use the marketing strategies after you've learned how to master the aspects of such sites. The book mostly talked about marketing strategies only. It does a good job at that, but doesn't teach you how to actually use the sites. You'll have to go to the sites themselves or watch YouTube tutorials for that I suppose.
It was an easy read and I learned quite a bit but I was looking for more detailed information on the "How To's". This book was more of a primer to establish the SMM market and the things a person wanting to market on line needs to do.
Social Media is constantly updating and changing, so I should have suspected that helpful information would not come from a book. I was interested in basic concepts which I did find helpful, but the links and sample screen photos were all out of date. Very frustrating.
love it
Can always count on the material to meet the needs of a dummy like myself. I am still not a marketing wiz but I did receive what I expected when ordering a book from Dummies.
Was good a couple years ago, but this kind of book needs to be constantly updated to stay current. Still mentions myspace!
I guess I'm not as much of a dummy as I thought I was. I did learn a few things, though.
Good information/details and resources to use
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